Bruna Kater's profile

Oficinas de Criação | Visual Identity & Mural Art

Bruna Kater
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ILLUSTRATION brand identity visual identity Brand Design design editorial Mural mural art sesc graphic design


PT
Em 2024, o Sesc Bertioga inaugura as Oficinas de Criação, um espaço que conta com quatro ateliês — Arte Têxtil, Cerâmica, Marcenaria e Técnica Mista — e tem como principal objetivo democratizar as possibilidades do fazer artístico. Tive a honra de ser convidada para desenvolver a identidade visual do projeto; o caderno de programação; e transformar o espaço das Oficinas de Criação com um mural ilustrado na fachada e com a ambientação dos ateliês.

A valorização da manualidade é determinante na narrativa visual da identidade, ora representada nos contornos irregulares da tipografia principal e das ilustrações, ora pela própria figura da mão do logotipo iconográfico. 

A ideia principal das ilustrações é representar diversos fazeres artísticos de forma acessível para que as pessoas se sintam inspiradas a experimentar as atividades fornecidas pelo espaço. A proporção acentuada das mãos busca destacar a potência da prática artística presente em qualquer pessoa. Qualquer um que tiver interesse pode fazer arte.

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EN
In 2024, Sesc Bertioga launches Oficinas de Criação, a space that has four studios — Textile Art, Ceramics, Woodworking and Mixed Technique — and its main objective is to democratize the possibilities of artistic creation. I had the honor of being invited to develop the project’s visual identity; the programming book; and transform the space with an illustrated mural.

The appreciation of manuality is the core of the visual narrative of the identity, sometimes represented in the irregular contours of the main typography and illustrations, sometimes by the figure of the hand in the iconographic logo.

The main idea of ​​the illustrations is to represent different artistic activities in an accessible way so that people feel inspired to try the activities provided by the space. The accentuated proportion of the hands aims to highlight the power of artistic practice present in any person. Anyone who wants can make art.



ILLUSTRATION brand identity visual identity Brand Design design editorial Mural mural art sesc graphic design
ILLUSTRATION brand identity visual identity Brand Design design editorial Mural mural art sesc graphic design
ILLUSTRATION brand identity visual identity Brand Design design editorial Mural mural art sesc graphic design
ILLUSTRATION brand identity visual identity Brand Design design editorial Mural mural art sesc graphic design
ILLUSTRATION brand identity visual identity Brand Design design editorial Mural mural art sesc graphic design
ILLUSTRATION brand identity visual identity Brand Design design editorial Mural mural art sesc graphic design
ILLUSTRATION brand identity visual identity Brand Design design editorial Mural mural art sesc graphic design
ILLUSTRATION brand identity visual identity Brand Design design editorial Mural mural art sesc graphic design
ILLUSTRATION brand identity visual identity Brand Design design editorial Mural mural art sesc graphic design
ILLUSTRATION brand identity visual identity Brand Design design editorial Mural mural art sesc graphic design
ILLUSTRATION brand identity visual identity Brand Design design editorial Mural mural art sesc graphic design
ILLUSTRATION brand identity visual identity Brand Design design editorial Mural mural art sesc graphic design
ILLUSTRATION brand identity visual identity Brand Design design editorial Mural mural art sesc graphic design
ILLUSTRATION brand identity visual identity Brand Design design editorial Mural mural art sesc graphic design
ILLUSTRATION brand identity visual identity Brand Design design editorial Mural mural art sesc graphic design
ILLUSTRATION brand identity visual identity Brand Design design editorial Mural mural art sesc graphic design
ILLUSTRATION brand identity visual identity Brand Design design editorial Mural mural art sesc graphic design
ILLUSTRATION brand identity visual identity Brand Design design editorial Mural mural art sesc graphic design


ART DIRECTION, GRAPHIC DESIGN, ILLUSTRATION & MURAL PAINTING: 
Bruna Kater
MURAL PAINTING ASSISTANCE: 
Camila Kater
MOTION GRAPHICS: 
Samuel Mariani


OBRIGADA! THANKS! 

bruna kater © 2024



Oficinas de Criação | Visual Identity & Mural Art
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Bruna Kater's profile
São Paulo, Brazil

Oficinas de Criação | Visual Identity & Mural Art

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